BRIGGS releases the video for ‘Life Is Incredible’, touted as the Get Out of rap songs
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· Video is a satirical take on the life expectancy of Indigenous Australians
· Setting is an affluent retirement village where Briggs becomes witness to a string of untimely deaths
· All-star Indigenous cast including Adam Goodes, Michael O’Loughlin and Nakkiah Lui
· Directed and shot by rising talent Dylan River, cinematographer for the award-winning Sweet Country.
TUESDAY APRIL 30, 2019 Today rapper, actor and comedy writer BRIGGS will release an all-star Indigenous video for his brand-new single ‘LIFE IS INCREDIBLE’.
The single ‘LIFE IS INCREDIBLE’ has already been compared to Jordan Peele’s hit horror film Get Out, in that it starts pleasantly then throws a curveball that doubles as a social critique. The video continues this formula as Briggs satirically takes on the issue of Indigenous life expectancy.
“Indigenous life expectancy is a heavy and complicated issue, so I wanted to bring attention to it in a new, interesting way that is just 3mins. I’ve always been a fan of the horror genre and it lends perfectly for this.”
We follow Briggs as he checks into the affluent retirement home known as ‘Whitehaven’. Considering the short life expectancy of Indigenous Australians, Briggs feels at 32 years of age it is time to enjoy his twilight years. At first it appears to be the type of retirement home any working professional would be comfortable leaving their parent to spend their final years; however, we soon see a string of untimely deaths.
Briggs called upon his dearest friends to be systematically killed off throughout the video including footy greats Adam Goodes, Michael O’Loughlin and George Rose, prolific playwright Nakkiah Lui and actor Shari Sebbens Sapphires. Briggs found it wasn’t hard to get them on board,
“The video’s message around Indigenous life expectancy really resonated with everyone I approached so they were on board no matter how I planned to kill them off.”
Filming occurred at an eclectic array of Sydney venues including the Marrickville and Clovelly Bowling Clubs and the School Of Practical Philosophy. Briggs’ vision was brought to life by rising Indigenous talent Dylan River, the son of director Warwick Thornton and cinematographer for the award-winning Sweet Country.
His first new solo material since the 2014 critically acclaimed ‘Sheplife’, ‘Life Is Incredible’ is lifted from forthcoming Album number four from Briggs due out late in 2019. Stay tuned for more details.
You can catch Briggs performing across the country in May and June which includes a one-off show as part of Vivid Festival with his ‘Bad Apples Music House Party’ at the Sydney Opera House on Thursday May 30. The event will see Briggs take Australia’s most prestigious stage with some of the best Indigenous talent including electro-soul (and Eurovision contenders) duo Electric Fields, rising star The Kid Laroi, Melbourne based Birdz, Brisbane rapper Jesswar, and many more.
Full dates and venues below:
Sunday 26th May - Canberra Theatre, Canberra – tickets Here
Thursday 30th May - Sydney Opera House, Sydney – tickets Here
Saturday 1st June - Kulin Dreaming, Wyndham Vale – Free Entry
Thursday 13th June - Northcote Social Club, Melbourne – tickets Here
Sunday 16th June - Darwin Supercars, Darwin – tickets Here
’Life Is Incredible’ is out now through Island Records – available Here
For further information please contact:
jo@maddogpublicity.com.au / Mob: +61 414 316 044